We’re still celebrating! During the 21st Annual Conference and 8th Annual Statewide Cupping Competition held in Kona, July 13-15, MauiGrown Coffee’s Maui Mokka® Naturals made an impressive showing scoring in the Top 10 in this year’s Commercial Division.
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Roasting coffee is as much an art as it is a science. Just ask those who have made coffee roasting and brewing their life’s passion – people like Jeff Ferguson, co-owner of MauiGrown Coffee Company Store in Lahaina.
Read MoreIt's official! MauiGrown Coffee has received certification in Starbucks' Coffee and Farmer Equity Practices (C.A.F.E.).
Starbucks Coffee Company initiated its C.A.F.E. Practices to evaluate, recognize, and reward producers of high-quality sustainably grown coffee that they purchase, while promoting social, economic and environmental standards in participating farms. The environmental standards and employment practices of MauiGrown Coffee were screened and tested, and passed with flying colors to be one of Starbucks' suppliers.
On July 18, 2014, MauiGrown Coffee reaffirmed their coveted place in the coffee world by capturing 1st Place for their Maui Mokka® — Natural at Hawaii Coffee Association's 6th Statewide Coffee Cupping Competition held in Kealakekua on the Big Island of Hawaii.
The 2014 field included 77 total entries. The Commercial Division included 22 entries, 12 of which came from the District of MAUI. In the Commercial Division, MauiGrown Coffee's Maui Mokka® — Natural and Aloha Hills Kona Coffee tied for 1st Place with a score of 87.3 out of 100. MauiGrown Coffee also took 2nd Place in the Maui District Division for their Maui Mokka® — Natural.
Read MoreIt has been almost 25 years since the former Pioneer Mill Company first started planting coffee on their Kaanapali Estate in West Maui. Today, MauiGrown Coffee is not only flourishing as one of the largest commercial coffee growers in the U.S., but they've also carved a growing market niche worldwide for their 100% MAUI Origin Coffee.
MauiGrown Coffee is unique in that the farm offers both washed and natural process in each variety of coffee. Their methods for harvesting, processing and storing their varieties separately also differ from most coffee farms worldwide. This distinction has helped the company carve a new market niche and driven up the demand for 100% MAUI Origin Coffee.
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